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Writer's pictureShanu Gupta

A case study on Foreign Pathways’ Journey with Swift AMS: Expanding Reach and Streamlining Service

Collage showcasing key features of a CRM system: a centralized dashboard, connected communication tools, secure data access, document management, workflow automation, real-time updates, scalability, and expanding service reach with apps, symbolizing efficiency and growth for immigration consultancies
A Case Study on Foreign Pathways Journey with Swift AMS

This post describes the eight sections as illustrated above, within the context of the case.


Background

Managing an immigration consultancy for study abroad services is no small feat. With growing demand, diverse student needs, and the intricate details involved in each case, keeping things organized can quickly become overwhelming. Foreign Pathways Immigration Agency (name masked), with three branches across India, found itself stretched thin by the daily challenges of managing data, tracking communication with the various applicants enrolled with them, and ensuring a consistent experience across locations.

The team knew they needed a better way to streamline their processes, stay connected with its customers, and expand their reach beyond their branch locations. Enter Swift AMS—a CRM system designed specifically for consultants like them. With SWIFT AMS, Foreign Pathways was able to create a smoother, more reliable processes that allowed them to attract and support applicants across the country. Here’s how this tailored solution helped them bring clarity and control to their growing consultancy.


1. Centralizing all Clients' Information


Illustration of a centralized dashboard showing client information, representing streamlined data management.
Centralized Clients' Information on Swift AMS Dashboard

One of the biggest headaches for Foreign Pathways was managing applicant information spread across different branches and systems. SWIFT AMS provided a centralized hub where all client details—from personal information to case progress—were securely stored and instantly accessible. This allowed team members at any branch to access the latest information without delay.

“It’s so much easier for our whole team to be on the same page,” says Priya, the branch manager at Foreign Pathways’ main office. “We no longer have to dig through files or call another branch or even another employee for updates.”

 

2. Seamless Communication Through Integrated Tools


Graphic showing connected communication tools like email, WhatsApp, and phone integrated into one system.
Seamless Communication with Clients, through Apps & Integrations

With client conversations often taking place over email, phone, and WhatsApp, keeping track of communication was challenging. SWIFT AMS’s integrated communication tools allowed Foreign Pathways to sync emails and WhatsApp messages directly to the CRM, so every client interaction with prospective students was in one place. Now, the team has a complete history of conversations, making follow-ups more efficient.

“Having all our communications centralized on the Swift AMS Interface means nothing gets missed,” shares Rohan, a consultant at the Delhi branch. “We can respond faster and with better accuracy.”

 

3. Extending Reach across India with B2B and Student Apps


Map of the world with interconnected Agents and Clients, depicting the expansion of services to locations beyond local reach
Extending reach beyond branches with B2B & Student Apps

In the past, Foreign Pathways primarily served students close to their branches. But with Swift AMS’s B2B and Student Apps, they were able to attract and connect leads from all over India, regardless of location.  The Student App allows prospective students to inquire, ask questions, and upload documents from anywhere, while the B2B App expands their network with partner agents spread across other locations, opening new doors and increasing reach.

“It’s amazing to be able to work with students from cities we’ve never even been to,” says Priya. “The apps have given us a whole new level of visibility across India and globally too.”


4. Custom Roles and Permissions for Data Security


Locked padlock icon symbolizing data security with custom roles and permissions, ensuring full control and oversight of data access
Roles and Permissions for Data Access & Security

With three locations and a growing team, it was crucial for Foreign Pathways to control who could access specific applicant information. SWIFT AMS provided customizable roles and permissions, allowing managers to assign data access based on employee roles. This not only improved data security but also helped the agency meet compliance standards while keeping the information of the applicants secure.

“Knowing that only the right people have access to sensitive data is a huge relief,” Priya explains. “We can protect our clients’ privacy and maintain a professional standard.”

 

5. Simplified Document Management


Stack of organized digital documents with a scanner and mobile phone icon, highlighting simplified document management
Simplified Document Management with features such as Document Scanner, Bulk file uploads & PDF Creator

Immigration consulting involves a mountain of paperwork and organizing it all was a daily challenge. With SWIFT AMS’s in-built document scanner and pdf creator, consultants and students can upload necessary documents and keep everything organized within the CRM. The ability for students to scan and submit documents through the Student App also means that everything needed for an application is just a few clicks away.

“The document scanner is a lifesaver,” says Rohan. “It saves time, keeps us organized, and the students can easily submit documents from their phones.”

 

6. Staying on Track with Automated Workflows


Flowchart with automated task reminders and timelines, illustrating workflow efficiency.
Automated Workflows & Reminders on Swift AMS

SWIFT AMS offers automated workflows and reminders that help Foreign Pathways consultants stay organized and ensure they don’t miss any important steps. This feature keeps deadlines, follow-ups, and task assignments in check, allowing consultants to focus more on building relationships rather than routine reminders. 

“The reminders and automation features have taken a big load off our team,” says Rohan. “We’re not only more efficient but also able to provide a better experience to our clients.”

 

7. Real-Time Updates to Build Trust with Applicants


Students checking their application status on a mobile app, symbolizing transparency and trust
Real-time status updates & communication with Clients

The applicants want to know where they stand in the application process, and SWIFT AMS makes it easy to provide them with real-time updates. Foreign Pathways can instantly share application status updates, giving students peace of mind and confidence that their consultant is on top of things.

“Our clients feel more involved in the process now,” Priya shares. “With real-time updates, we build trust and show our clients that they’re our priority.”

 

8. Growing Pains Solved with Scalability


Interconnected branches spread across the globe, representing the scalability of CRM solutions for expanding businesses
Scalability of the Swift AMS platform: Managing several branches together

As Foreign Pathways continued to grow, they worried about maintaining control over operations across multiple locations. With SWIFT AMS, scalability was built in. Adding new consultants or branches is seamless, allowing the agency to expand without disruption and provide the same high level of service across locations.

“We have big growth plans, and SWIFT AMS is helping us make that possible,” says Priya. “No matter how much we grow, we have the confidence that we’ll stay organized and efficient with the SWIFT AMS software.”

 

Summing it up...

For Foreign Pathways Immigration Agency, SWIFT AMS has been transformative. It brought all their client data and communication into one place, extended their reach across India, and helped them operate with a new level of efficiency and security. Now, Foreign Pathways can focus on what they do best: guiding clients through the journey to achieve their dreams of studying abroad.

“With SWIFT AMS, we’re ready to take on more clients and support them better than ever,” Priya concludes. “It’s truly a partner in our success.”


To sum it up, SWIFT AMS isn’t just a tool; it’s a game-changer for agencies striving to make a real impact. It simplifies processes, enhances client relationships, and drives growth like never before. Ready to experience the transformation for yourself?
Book a Demo on the SWIFT AMS website today and see how we can help your agency thrive!



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